How it works

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What is My DNA Card and how can I get one?

How it works

Once your new DNA Card has arrived, you’ll be able to access, and use the 16 digit code on the front of your card to create an account. Each time you login after this, you’ll only need to use your email address and password. Don’t forget to opt into marketing emails to be the first to hear about new DNA Card offers.

You’ll then have access to view more than 800 different lifestyle savings, as well as over 1,000 free online courses. Use the search bar at the top to search for a particular offer or keywords. Each retailer has their own way for offer redemptions - so don’t forget to read the terms and conditions.

Offers can be redeemed in a variety of ways, including:


This concept is simple, each time you shop online through one of our cashback partners, they will give back a portion of the money into your DNA cash back account which can be found at the top, right hand of your home page. You can transfer this into your bank account at any time.

Shopping and gift cards

Pay less at top retailers with shopping and reloadable gift cards. Purchase a gift card for your favourite brands at a discounted rate, then pay for your shopping with the card, like you would your credit or debit card. Eg. Debenhams offer 9% off to all DNA Card holders, when purchasing with a shopping/ gift card. If you were to going to spend £100 in Debenhams, you could buy a £100 card, and pay only £91. As you’ve already saved your money before you’ve made your purchase, it won’t affect any other discounts you might receive in store. Once you’ve spent the balance on the gift card- simply top it up!

Local offers

If you prefer to shop local, then the DNA Card is packed full of discounts from your favourite local retailers. Find these businesses under the ‘DNA Benefits’ section under the ‘Lifestyle Savings’ tab. Here, you’ll find a whole range of bespoke offer; be sure to check the terms and conditions of the retailer before trying to redeem!

Voucher codes

Some of the retailers request that you enter a specific code at the checkout. This code can be found by clicking ‘more info’, under the retailer’s logo.


How our DNA Card works



Haven't got a DNA Card? Don't worry you can purchase one here.

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